CLASSIFICATION OF ACTIVE SELLING DETERMINATION FOR BOOK PRODUCTS USING C4.5 ALGORITHM (CASE STUDY: PT.KOMPAS GRAMEDIA NON GAM DIVISION)
Along with the growth of business in the era of globalization and advances in the field of information technology that quickly provide a considerable influence in the field of industry and services. It also brings a big change in the level of competition between companies, so the perpetrators of the company must always create a variety of techniques to keep growing and in demand to be able to take the right decision in increasing sales. Therefore, a classification system of determining the active selling of book products using Algorithm C4.5 is established. From the results of 2 testing results obtained that the book product active selling has a little percentage of the non active selling.